For education consultants

Helping education consultants reach the right families.

Digital marketing for the people planning the next generation’s education.

See if I can help How it works

What I do

I work with leading education consultants across the world, and help in two ways:

Enquiries

More of the right enquiries

I run online campaigns that bring you enquiries from families looking for support. Each family answers a few quick questions first, to check they’re who you’re looking for.

How enquiries work
Events

Fuller events and webinars

I fill your free events, usually exhibitions where families meet schools face to face, or webinars. More registrations, and more people turning up on the day.

How events work

Clients include

  • Anderson Education
  • Education Advisers Ltd
  • Future Perfect
  • Paisley Communication

Why me

Maybe you’ve tried an agency that didn’t understand education consultants, or the families you work with. Maybe you’ve had a go yourself and never quite cracked it. Maybe both.

Education consultants are all I do.

I know your families

How they choose, what they worry about, and what gets them to pick up the phone or turn up to an event.

One consultancy per country

While your campaign is live, I won’t work with a competitor in the same country, or the same state in the US.

You deal with me

No account managers and no juniors. I build the campaign, run it, and report to you.

“Two weeks in, we had to switch the campaign off because our team couldn’t keep up with the number of enquiries coming through. Sebastian worked with us on how we handle them, and we’re now back live.”
Education consultancy, England

How it works

See a campaign from start to finish.

Pick a campaign to see each step, and what it does for you.

Enquiry campaign: a steady flow of families getting in touch, straight to you.

  1. Step 1

    Families see you

    Short video ads featuring you run on Facebook and Instagram, shown to families looking for advice on their child’s education.

    Why it helpsFamilies feel they know you before they get in touch, so first calls are warmer.

  2. Step 2

    They answer a few quick questions

    The ad takes them to a page about your service, where they answer a few questions about their child and what they need.

    Why it helpsFamilies who aren’t a fit tend to drop off here, and the ones who finish tell you what they need.

  3. Step 3

    Their details go straight to you

    When they finish, their details and answers land in your CRM or inbox straight away.

    Why it helpsNothing to copy across, nothing missed, and you can see who’s who before you call.

  4. Step 4

    You call them

    You get in touch while your service is still fresh in their mind.

    Why it helpsYou’re speaking to families who asked to hear from you, and you already know what they need.

Event campaign: a fuller room, and a follow-up for everyone who registered.

  1. Step 1

    Ads start weeks before

    Video ads featuring you, event ads and images run on Facebook, Instagram and Google, shown to families looking at boarding schools, summer schools and colleges. Anyone who shows interest sees reminders.

    Why it helpsFamilies hear about your event early and more than once, so it’s on their radar well before the day.

  2. Step 2

    They read about the event

    A page tells them everything: what the event is, who’ll be there, and where and when it happens.

    Why it helpsFamilies know what to expect, so the right people sign up.

  3. Step 3

    They answer a few quick questions

    So they know exactly what they’re signing up for.

    Why it helpsSign-ups come from families who mean it, and you know who’s coming before the day.

  4. Step 4

    They register

    A simple sign-up, and their details and answers come straight to you.

    Why it helpsEvery registration reaches you, ready for the day.

  5. Step 5

    Emails keep them interested

    Between signing up and the event, a series of emails reminds them and gives them reasons to come.

    Why it helpsFamilies who found you through an ad are less likely to turn up without reminders. This is what fills the room.

  6. Step 6

    Everyone hears from you afterwards

    Families who came get a thank-you. Those who couldn’t make it get the chance to speak to you anyway.

    Why it helpsNo registration goes to waste, even if they missed the day.

Throughout, I review the results and your feedback each week, and adjust the ads and questions.

“The campaign brought in the majority of our attendees, and the families who came were exactly the kind we hoped to meet. We expect to end up working with around 90% of them.”
Education consultancy, Germany and Austria
Sebastian Wallis

Who you’ll work with

Hi, I’m Sebastian.

Before setting up on my own, I spent four years at Mercedes-Benz, where I learnt what premium really means.

I bring that to every campaign. From the first ad to the last email, each step is built to feel as considered as the service you offer, so your consultancy stands out to the families you want.

And you deal with me directly, from the first call onwards.

Get started

Answer a few quick questions and I’ll tell you whether I can help.

They work just like the questions your families would answer, so you’ll see your campaign from their side.

  • Takes about a minute
  • No obligation
  • Your answers come straight to me
Sebastian Wallis1 of 4

Are you an education consultant?

Why I ask: I only work with education consultants.

Yes